Category: Latest news

Sony introduces the long-awaited 400mm F2.8 G Master™ Prime Lens

Press release issued by Sony:

New Large Aperture Super-Telephoto Prime Lens is World’s lightest in its class, with outstanding AF performance, innovative optical design and exceptional image quality

Sony today announced the highly anticipated FE 400mm F2.8 GM OSS large aperture super-telephoto prime lens (model SEL400F28GM).

The product of extensive research and testing, Sony’s new FE 400mm F2.8 GM OSS lens is the first large aperture super-telephoto prime to join the E-mount line-up. This exciting new lens produces brilliant image quality, extraordinary focusing speed and precision while also boasting the lightest weight in its class[i] and an extremely balanced design. It’s the ideal choice for professional sports, wildlife and nature photographers, and a perfect complement for Sony’s extensive line-up of high-speed E-mount bodies including α9, α7R III and more.

World’s Lightest 400mm F2.8 Prime with Ideal Balance for Monopod or Handheld Shooting

Weighing in at only 2897g, the new FE 400mm F2.8 GM OSS lens provides a level of portability and handheld manoeuvrability that has never before been achieved in a lens of its class. The remarkably light weight of this lens is achieved through an innovative optical design that includes three fluorite elements, with a reduced number of elements deployed at the front of the barrel, as well as the liberal usage of durable magnesium alloy components.

Additionally, repeated field tests and evaluation by professional photographers across the world have led to a lens design that is not front-heavy, reducing moment of inertia that resists rotation by up to 50% as compared to the SAL500F40G.[ii] This ensures that quicker, more precise panning is available, whether shooting handheld or on a monopod.

Fast, Precise Autofocus

To best take advantage of the rapidly evolving shooting and focusing speeds of Sony’s latest cameras, the FE 400mm F2.8 GM OSS lens features two newly developed high-speed XD (extreme dynamic) Linear Motors that drive the lens’ focus group, achieving up to a 5x improvement[iii] in moving-subject tracking performance. These motors are supported by specially developed motion algorithms to minimise lag and instability and control noise levels, resulting in exceptionally quick, accurate and quiet autofocus performance. This allows the lens to capture dynamic, fast moving athletes or wildlife with ease.

G Master Image Quality and Bokeh

A member of the Sony’s flagship G Master Series lenses, the new large aperture super-telephoto prime lens features an incredible level of image quality and detail, with outstanding contrast and resolution maintained all the way to the corners of the image. The unique optical design includes three fluorite elements that help to minimise chromatic aberration and suppress any amount of colour bleeding. The lens has also been coated with Sony’s original Nano AR coating to suppress any unwanted reflections, glare, or ghosting.

In addition to the impressive resolution, the lens features an 11-blade circular aperture mechanism that allows it to produce extremely natural and beautiful background defocus or bokeh’. Each lens is also individually tested and adjusted at manufacturing stage to achieve maximum image quality and ‘bokeh’.

The new FE 400mm F2.8 GM OSS is compatible with Sony’s 1.4x and 2.0x E-mount tele-converters, producing outstanding imaging performance at extended focal lengths[iv] while maintaining fast, precise AF performance.

Durability, Reliability and Control

To withstand the harsh conditions of sporting events and wildlife photography, Sony’s new FE 400mm F2.8 GM OSS is built with a durable magnesium alloy and a strong, lightweight carbon fibre hood. The lens is also dust and moisture resistant[v], and its front element is coated with fluorine to resist dirt and fingerprints.

There is also an ample amount of hard controls on the lens, including a ‘Full-Time DMF’ switch to immediately engage manual focus at any point, customisable focus hold buttons in four different locations on the lens barrel – allowing easy access of an Eye AF for example, and a focus ring that features Linear Response MF for fine, responsive manual focus. The new lens also features built-in optical stabilisation for dynamic sports action and three different ‘Mode’ settings, including a brand new Mode 3[vi] setting with an advanced algorithm that ensures easier framing when following moving subjects. The new model includes a function ring with selectable ‘Preset’ and ‘Function[vii]’ settings, further adding to the customisability, a first for any Sony lens.

The FE 400mm F2.8 GM OSS includes a drop-in filter slot[viii] that accepts ø 40.5mm ND and other filter types, as well as the optional VF-DCPL1 Drop-in Circular Polarising Filter. The VF-DCPL1 filter can be rotated to achieve the desired polarisation while installed in the lens.

α9 System Software Update to Support FE 400mm F2.8 GM OSS[ix]

The latest system software update (Version 3.00) for α9 (ILCE-9) provides support for the new FE 400mm F2.8 GM OSS (SEL400F28GM) lens to optimise optical image stabilisation performance and enables continuous shooting with auto focus tracking even when aperture is greater than F11.

The update also provides added option to input camera serial number to the Exif data, a feature that has been strongly requested by professional sports photographers and photojournalists. Additionally, several other updates to the α9 camera have been implemented with the new firmware, including improved auto focus speed in low light conditions, enhanced continuous AF performance when tracking a moving subject, and reduced release time lag when shooting with flash.

Pricing and Availability

Built to order, the new FE 400mm F2.8 GM OSS will ship in Europe in September 2018,priced at approximately £10,500. The optional Drop-in Circular Polarising Filter (model VF-DCPL1) will ship in Europe in December 2018, priced at approximately £420.

A product feature video and testimonials by Nick Didlick and Bob Martin are now available at Sony Camera Channel on YouTube, and the new sample images are also posted at the global Sony Photo Gallery

Please visit Sony.co.uk for more information: http://www.sony.co.uk/electronics/camera-lenses/sel400f28gm

[i] Compared to 400mm F2.8 lenses for 35mm full-frame format cameras, as of June 2018, Sony survey

[ii] When mounted on the α9 with VG-C3EM grip. Compared to the α99 II + SAL500F40G, Sony tests

[iii] When mounted on the α9. Compared to the SAL300F28G2 mounted on the α9 (via LA-EA3), Sony tests

[iv] Maximum aperture with the 1.4x (SEL14TC) and 2.0x (SEL20TC) tele-converters is F4 and F5.6, respectively

[v] Not guaranteed to be 100% dust and moisture proof

[vi] α9 software must be updated to the latest version to activate Optical SteadyShot MODE 3 when this lens is used with the α9. Refer to the Sony support site for camera body compatibility information

[vii] Functions can be assigned via a camera body menu. Power Focus is assigned by default. APS-C/Full Frame Select can be assigned by updating α9 software to the latest version. Refer to the Sony support site for up to-date function and camera body compatibility information

[viii] A normal filter is initially installed in the filter slot. The filter is part of the lens’s optical system, and either the normal filter or circular polarizing filter should always be in place when using the lens. Be sure that filter is installed before memorising the focus point for the preset focus function

[ix] System software update for α9 is scheduled soon. For more information, please visit Sony support site. https://www.sony.co.uk/electronics/support/e-mount-body-ilce9-series/ilce-9#downloads

Datacolor launch colour management survey

The survey aims to capture a snapshot of the UK photography community and explore their colour management usage and knowledge.

 Zurich, Switzerland – 30 May 2018 – Datacolor, a global leader in colour management solutions, has launched a survey to explore UK photographers’ usage and knowledge of colour management in their photographic workflow. The survey aims to capture a snapshot of the UK photography community in order to detail insights into how colour management is incorporated into their workflow and discover their opinions on the impact it has on the quality of their work.

Survey participants will be entered into a prize draw to win a Spyder5 upon completion of the survey.

To complete the survey, visit www.surveymonkey.co.uk/r/datacolorsurvey

Save on perfect colour

Until June 6th, customers can save over £130 on Spyder products through qualified retail stores as well as Datacolor’s online shop. The promotion runs in conjunction with the FUJIFILM Fotoservice pro product, where customers can save 50% on a FUJIFILM Fotoservice pro product when they purchase a qualifying Spyder product.

Spring promotion information can be found here.

 FUJIFILM Fotoservice pro promotion information can be found here.

Renewal: Life after the First World War in Photographs

Copyright IWM

 

IWM London
21 September 2018 – 31 March 2019

Free exhibition
#MakingANewWorld

New exhibition of black and white photography reveals the optimism and ingenuity of a post-war world

In the years following the First World War, countries, cities, societies and individuals had to regenerate and rebuild themselves on an unprecedented scale – but from devastation and loss, a new world emerged.

Exploring the theme of renewal in relation to individual, societal and global recovery, Renewal: Life after the First World War in Photographs (21 September 2018 – 31 March 2019) highlights the ways in which lives, landscapes and national identities recovered, evolved and even flourished in the aftermath of war. Examining the complex processes of reconstruction, this major exhibition at IWM London includes over 130 black and white photographs, documents and objects from the museum’s extensive collection.

The exhibition charts the initial optimism that followed the end of the First World War, as well as the realities of displacement, demobilisation, social change and the fall of empires. Many individuals found themselves in new nations as borders were re-drawn and empires disbanded, but while the devastating effects of war were felt on both sides, developments in materials and new technologies also led to innovations. Military equipment was repurposed for civilian use and advances in medicine and plastic surgery enabled the reconstruction of the human body.

From images of refugees returning to ruined homes, through the reconstruction of Ypres, to battlefields depicting the villages that ‘died for France’ and were never rebuilt, these rarely seen photographs from this little-explored time period reveal the extent of destruction and change in war-torn Europe and beyond.

Alan Wakefield, Head of First World War and Early 20th Century Conflict at IWM, said: “Drawing primarily on IWM’s rich and varied photography archive, this new exhibition presents images from both official and personal collections, giving insight into the innovation, opportunism and resourcefulness that shaped the rebuilding and regeneration of the post-war world. Both surprising and inspiring, the exhibition highlights the resilience and ingenuity of the human spirit in a time of unprecedented social and political change.”

Renewal: Life after the First World War in Photographs is part of Making a New World, a season of innovative exhibitions, installations and immersive experiences taking place across IWM London and IWM North between 27 July 2018 and 31 March 2019. The free season will explore themes of remembrance and how the First World War has shaped the society we live in today.

PNY to launch microSDXC ELITE 512GB at Computex 2018

 

Computex 2018 will take place in Taipei from 5th – 9th June 2018. PNY Technologies will showcase several new products at the Grand Hyatt Hotel, including the PNY microSD Elite 512GB card. This microSDXC card will offer a powerful solution for users looking for expanded storage capacity and fast transfer speed.

London (UK), 24th May, 2018 – PNY Technologies, a global consumer electronics and data storage technology leader, announced today the expansion of its microSDXC card line-up by introducing the PNY Elite 512GB microSDXC™ card. The card’s 512GB capacity is the highest available in the market today. The development of such capacity is needed due to today’s demand for expanded storage, whether for videos, high-resolution images, or music and document storage.  

Thomas Climer, Senior Director of Marketing at PNY, said: “Our ongoing focus is to provide our customers with the product and performance needed to fully live life-on-the-go. Our lives today are more mobile than ever before – the need to continuously record videos, take photos and store data anytime, anywhere and without stopping for downloads is so vital. Simply put, we want to provide our customers with the ability to continuously create new memories, without worrying that they’ll run out of space.”

Ideal for Android™ smartphone and tablet users, drones, action cameras, dash cameras and more, the world’s highest-capacity card can hold up to 80 hours of Full HD video content1 or over 100,000 photos2. PNY Elite 512GB microSDXC card is rated U1 and performs at up to 90MB/s transfer speed3.

“With the ever-increasing demand for storage and minimised media transfer speeds, users require the highest possible performance,” said Samy Benarfa, PNY EMEA Senior Director Sales & Marketing for Consumer products in Europe. “Placing these requisites at the forefront, we have enhanced our portfolio with the Elite 512GB microSDXC card, currently offering the largest storage capacity in the market, to satisfy customer needs.”

Sean Parker, a PNY Photo ambassador, commented: “In my field of work, I often find myself in extreme environment conditions! I need to make sure I am prepared and ready to capture the moment regardless of these external conditions. The PNY Elite 512GB microSDXC card brings me this confidence, knowing that I can record over 80 hours of Full HD video, transfer over 100,000 photos at speeds of up to 90MB/s. PNY Elite 512GB microSD card is my memory card of choice as I know that I will not ‘miss the moment’”.

Find the new microSDXC Elite 512GB on pny.com.

1GB = 1 billion bytes. User-available storage may be less than total listed.
1Based on data-rate of 13Mbps.
2Based on 18MP estimated at 4.7MB file size. Results may vary based on host device, user settings, file attributes and other factors.
3Up to 90MB/s  read speed, write speed is lower. Based on PNY internal testing; performance may be lower depending on the host devices and user’s settings and configurations.
©2018 PNY Technologies Inc. All rights reserved.

PNY, PNY logo, and PNY Elite are registered trademarks or trademarks of PNY Technologies Inc in the U.S. and/or other countries. Android is a trademark of Google Inc. All other marks are the property of their respective owners.

About PNY Technologies

Established in 1985, PNY Technologies®, Inc. celebrates over 30 years of business excellence as a leading manufacturer and supplier of Flash memory cards, USB Flash drives, solid state drives, cables, computer memory upgrade modules, NVIDIA® GeForce® consumer graphics cards and NVIDIA® Quadro® professional graphics cards. The company’s Photography-Videography, Mobility, 3D Gaming-Visualisation and Business solutions are widely available from major retail, e-tail and wholesale outlets internationally. Headquartered in the USA, PNY maintains facilities in North America, Europe, Middle East, Asia and Latin America.