Press release by Verbatim :
London, UK – 31 March 2016: Photographers around Europe are losing the images they capture and other irreplaceable data because they fail to adequately back up their memory cards, computers, tablets and smartphones, according to new research.
Over a quarter of the 1,800 photographers who took part in the international survey by Verbatim and the Royal Photographic Society, undertaken to coincide with World Backup Day on March 31st, have experienced data loss on their home computer or smartphone.
One in five photographers choose not to back up data frequently on their computers because they admit they are too lazy or it takes too long. A third of the photographers NEVER back up their mobile phones or tablets despite nearly one in ten confessing they had accidentally dropped such devices into the bath or down the toilet.
Understandably, photographers are most worried about losing pictures, followed by personal documents, videos and music. With the average respondent estimating they store around 220,000 photos on computers, smartphones, tablets and data storage devices, nearly 400 million images are in danger of being lost by the survey’s participants unless they take precautions.
“One would naturally assume that photographers would be more careful than most to safeguard against data loss. However, the results of this survey reveal that backups are not being done routinely and that data loss is more prevalent that one might expect, even among professional photographers,” notes Dr Michael Pritchard, Director-General, the Royal Photographic Society.
He adds, “It’s worth remembering to back up your data on March 31st although I would suggest people should treat every day as if it were World Backup Day.”
Rüdiger Theobald of Verbatim, comments: “While it is crucial to remember to do regular backups, it is also vital to follow the accepted best practice of data loss prevention: the ‘3-2-1 rule’. This rule can be summarised as making at least three copies on two different types of media with one of those devices kept in a different location to the others. Each of those measures is meant to ensure that at least one backup of your data will survive if calamity strikes your computer, tablet or smartphone.”
Dozens of respondents in the survey have reported losing pictures, including wedding photos, and important emails and documents. One mentioned a maddening loss of over six years of photographic work while another had lost precious family photographs. Over 10 per cent admit they never backed up the contents of their mobile or laptop in the past year, leaving them without purchased software and music.
Photographers experienced data loss on their PC because of hardware failure (52 per cent), software corruption (13 per cent), accidental damage (7 per cent), a computer virus (3 per cent) and theft (1 per cent).
Computer data recovery is a tricky business. Where physical failure has occurred, and the hard drive needs to be worked on in a cleanroom, typical costs can be in excess of £500 (650€) and there’s no guarantee all the data will be recovered.
Online backup services have flourished in recent years. However, a third of photographers participating in the survey say they have suffered problems of access to Cloud-based data files while 5 per cent have experienced data loss when using Cloud storage solutions.
Verbatim’s spokesman added: “It’s not wise to rely solely on online storage providers because there’s no guarantee that you won’t lose your data. Online backup services are a great addition to local backups, not a substitute for them.”
“What is also apparent is that people do not pay as much attention as they should to considering the likely lifetime of the media they use. The average external hard drive and USB/flash memory sticks are very useful for portable short-term solutions although their lifetime is usually limited to less than a decade. For those looking to archive data, Verbatim has developed a 100GB Blu-ray disk which, according to internationally-accepted lifetime testing standards, has a lifetime in excess of 1,000 years.”
“In an era when technology is unbelievably affordable and the range of choices bewilderingly wide, it is essential to remember the old maxim: you get what you pay for. Whether it’s external hard drives, USB sticks or optical media, it’s important to consider buying such technology from a reputable and trusted manufacturer,” he explained.
Completed in March 2016, the survey of 1,800 photographers was undertaken by the Royal Photographic Society and Verbatim, a company selling USB drives, portable hard drives and optical media (CDs, DVDs and Blu-ray discs). The survey sample included photographers located in the UK and across Europe including Germany, Italy, France, Spain and the Netherlands.
Verbatim is a leading global company in data storage and LED lighting with a broad product portfolio spanning consumer and professional applications. Verbatim has been shaping the development of data storage devices since 1969 and is the world’s No 1 supplier of optical media (Blu-ray, DVD and CD). The company also markets flash memory, external hard drive storage solutions and a wide range of computer accessories.
In addition, the company is an innovator in fast-growing LED and OLED lighting, developing products that offer low power consumption, long life and a better lighting experience. It is also an emerging supplier of water filtration systems; its Cleansui brand is Japan’s favourite water filter, and most recently it has launched a range of plastic filaments for the 3D printing industry.
Verbatim is a subsidiary of Mitsubishi Kagaku Media owned by Mitsubishi Chemical Corporation, one of the world’s largest chemical companies, which invests heavily in R&D across many diverse sectors. The company’s operating principles are founded on helping people to live in a healthy, comfortable and sustainable way. Verbatim’s regional organisations are EMEA, APAC and Americas, with offices in most countries in the world. The company’s European headquarters are based in the UK. For further information, visit http://www.verbatim.com
About the Royal Photographic Society
The Royal Photographic Society is an educational charity (no. 1107831) and a membership organisation based in Bath, UK with members all over the world. It exists to promote the art and science of photography and to support photographers and to help them improve their skills. It holds exhibitions, workshops and courses, a distinctions programme and speaks on behalf of photographers to the media. See more at: http://www.rps.org/