The SD Memory Card Association has revealed the latest extension to its road map for the development of the SD memory card family, SD Express, with even faster and higher capacity cards promised.
Fake or counterfeit memory cards that look like premium branded product, including convincing retail packaging, are a problem that everyone should take seriously.
What is a fake or counterfeit memory card?
Ciunterfeits will often look just like the real thing. Even slick retail packaging can be faked. Fake cards will often not have as much actual storage capacity as they claim and read/write speeds will be a lot slower. It may also be possible to spot visual clues as well. The counterfeiters can make cards that have much smaller usable capacity appear to contain a much higher capacity. These hacked cards work at first but once the memory has been used up, files already on the card start to be overwritten, causing file corruption.
About 18 months ago I saw a good deal on eBay for a 64GB SanDisk Extreme UHS-1 microSDXC memory card – ideal for my phone, I thought. It arrived and came, as advertised, in retail packaging. I was pleased. Much later, when downloaded music started playing back unreliably, and then photos and videos started to get corrupted, did the consequences of receiving a fake memory card come home to roost. By then the eBay seller was long gone and it was far too late to get any recompense.
Before I suspected my card of being a fake, I thought it was only faulty. I tried scanning it for errors on my PC. Errors were found and, according to Windows, were fixed. But the problems eventually returned. Next, I tried a ‘slow’ re-format of the card, as opposed to a ‘quick’ format option. A quick format only reinitialises the table of contents, not the actual data across the entire card space. By un-checking ‘quick format’ you will reset all sectors on the card. This method should, in theory, uncover any bad sectors. But the reformat seemed to work fine. Surprise, surprise, file corruption eventually returned.
Suspecting your card is a fake
By this time I did some more simple tests. Copying large files to and from the card showed that the read speed was, incredibly, only 3MB/second and the write speed was, perversely, faster, but still a lethargic 7MB/second. A 64GB SanDisk Extreme UHS-1 microSDXC card should allow data to be read at around 80MB/sec and written at 50MB/sec. It was beginning to dawn on me that this wasn’t a real SanDisk Extreme card, but a counterfeit. Later on I also spotted that one of the typefaces on the card itself did not match that of a genuine card.
Get the evidence for a refund or replacement
You can avoid an experience like this easily. All you need to do is test your brand new memory card as soon as you receive it. Don’t delay; the sooner you know the card is a fake, the better your chances are of getting recompense. Only buy via respected or protected sources; eBay and Amazon, for example, will help you get a refund or replacement even if the original seller does not cooperate. All you need is proof your card is fake. Here is how to do exactly that.
After doing a little research I decided to use a free Windows utility called a h2testw which you can download from Softpedia: http://www.softpedia.com/get/System/System-Miscellaneous/H2testw.shtml. Mac users can use a similar utility called F3 downloadable from http://oss.digirati.com.br/f3/
Confirmation it’s a fake
The h2test2w utility writes to every sector in the card’s memory map as well as verifying and speed testing. It is capable of overcoming false capacity hacking of the card’s specifications. After running the utility it was clear that my 64GB SanDisk Extreme card was a fake, with only 8GB capacity, despite appearing to Windows and my phone as a 64GB card.
I’d also recently bought a couple of other cards, one of which was another steal of a deal on an eBay auction; a Panasonic V90 U3 64GB SDXC card, which normally sells for £200. My £55 auction win needed urgent validation! Thankfully, it passed the test with flying colours. I already had one of these cards so tested that as well and the results were pretty much identical.
The testing process can take a while, depending on the speed of the card, but it’s a great way to make sure you’re getting what you paid for. It can also serve to identify a genuine product that is non-maliciously faulty. I will be testing all new card purchases from now on.
Computex 2018 will take place in Taipei from 5th – 9th June 2018. PNY Technologies will showcase several new products at the Grand Hyatt Hotel, including the PNY microSD Elite 512GB card. This microSDXC card will offer a powerful solution for users looking for expanded storage capacity and fast transfer speed.
London (UK), 24th May, 2018 – PNY Technologies, a global consumer electronics and data storage technology leader, announced today the expansion of its microSDXC card line-up by introducing the PNY Elite 512GB microSDXC™ card. The card’s 512GB capacity is the highest available in the market today. The development of such capacity is needed due to today’s demand for expanded storage, whether for videos, high-resolution images, or music and document storage.
Thomas Climer, Senior Director of Marketing at PNY, said: “Our ongoing focus is to provide our customers with the product and performance needed to fully live life-on-the-go. Our lives today are more mobile than ever before – the need to continuously record videos, take photos and store data anytime, anywhere and without stopping for downloads is so vital. Simply put, we want to provide our customers with the ability to continuously create new memories, without worrying that they’ll run out of space.”
Ideal for Android™ smartphone and tablet users, drones, action cameras, dash cameras and more, the world’s highest-capacity card can hold up to 80 hours of Full HD video content1 or over 100,000 photos2. PNY Elite 512GB microSDXC card is rated U1 and performs at up to 90MB/s transfer speed3.
“With the ever-increasing demand for storage and minimised media transfer speeds, users require the highest possible performance,” said Samy Benarfa, PNY EMEA Senior Director Sales & Marketing for Consumer products in Europe. “Placing these requisites at the forefront, we have enhanced our portfolio with the Elite 512GB microSDXC card, currently offering the largest storage capacity in the market, to satisfy customer needs.”
Sean Parker, a PNY Photo ambassador, commented: “In my field of work, I often find myself in extreme environment conditions! I need to make sure I am prepared and ready to capture the moment regardless of these external conditions. The PNY Elite 512GB microSDXC card brings me this confidence, knowing that I can record over 80 hours of Full HD video, transfer over 100,000 photos at speeds of up to 90MB/s. PNY Elite 512GB microSD card is my memory card of choice as I know that I will not ‘miss the moment’”.
Find the new microSDXC Elite 512GB on pny.com.
1GB = 1 billion bytes. User-available storage may be less than total listed.
1Based on data-rate of 13Mbps.
2Based on 18MP estimated at 4.7MB file size. Results may vary based on host device, user settings, file attributes and other factors.
3Up to 90MB/s read speed, write speed is lower. Based on PNY internal testing; performance may be lower depending on the host devices and user’s settings and configurations.
©2018 PNY Technologies Inc. All rights reserved.
PNY, PNY logo, and PNY Elite are registered trademarks or trademarks of PNY Technologies Inc in the U.S. and/or other countries. Android is a trademark of Google Inc. All other marks are the property of their respective owners.
About PNY Technologies
Established in 1985, PNY Technologies®, Inc. celebrates over 30 years of business excellence as a leading manufacturer and supplier of Flash memory cards, USB Flash drives, solid state drives, cables, computer memory upgrade modules, NVIDIA® GeForce® consumer graphics cards and NVIDIA® Quadro® professional graphics cards. The company’s Photography-Videography, Mobility, 3D Gaming-Visualisation and Business solutions are widely available from major retail, e-tail and wholesale outlets internationally. Headquartered in the USA, PNY maintains facilities in North America, Europe, Middle East, Asia and Latin America.
Press release issued by ADATA:
Storage and memory designed for gamers, delivering optimized performance and sleek designs
Taipei, Taiwan – July 11, 2017 – ADATA Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today launched its XPG GAMMIX product series, first shown at Computex 2017. The debut consists of the GAMMIX S10 PCIe3x4 NVMe 1.2 M.2 2280 SSD, capable of 1800MB/s read and 850MB/s write thanks to premium 3D NAND in up to 1TB capacity. The S10 features a stylish heatsink for expedited heat dissipation. It is joined by GAMMIX D10 DDR4 memory modules, which likewise boast a custom heatshield to ensure lower temperatures and more stable performance. They are offed in black and red colors, and in up to 3000MHz factory speeds with a starting speed of 2666MHz on new Intel X299 motherboards. The GAMMIX line provides gamers, PC DIY enthusiasts, and overclockers with additional options that combine performance and design, stemming from the core XPG mission statement of ensuring better experiences.
GAMMIX S10: PCIe3x4 NVMe 1.2 M.2 with a cool twist
With speeds up to 1800MB/s read and 850MB/s write, the S10 leverages the efficiency of the M.2 2280 form factor and the NVMe 1.2 protocol to better serve performance seekers, from gamers to graphics professionals. It cuts down data transfer waits, loading times, and seek latency, and packs up to 1TB 3D TLC NAND driven by an SMI controller. The custom-designed XPG heatsink ensures temperatures are at least 10 degrees Celsius lower than non-shielded M.2 SSDs, promoting stability and longevity. DRAM and SLC caching help maintain peak performance, with read/write IOPS ratings of 130K/140K. The S10 further supports LDPC error correction, and has a 2 million hour mean time before failure rating. It arrives backed by a 5-year warranty. In addition to 1TB, customers can choose from 128GB, 256GB, and 512GB models.
GAMMIX D10: aggressively-styled DDR4 appeals to dedicated PC DIY fans
Red and black D10 DDR4 memory modules feature a black ADATA-made PCB and a custom XPG open top heatshield with serrated “teeth”, angled to evoke a sense of power and performance. At the same time, D10 modules are relatively low profile, allowing easier installs even in smaller or more cramped cases. Available in 2400MHz to 3000MHz, D10 modules use premium, carefully-sorted components for guaranteed quality and compatibility. On Intel X299 motherboards, fine-tuned SPD (serial presence detect) sets a 2666MHz base speed, compared to 2400MHz for the modules on other platforms. D10 module PCBs have 10-layers to eliminate interference and improve signal fidelity, plus the open top heatshield vastly improves dissipation for better stability when gaming and overclocking. Internally, a 2oz copper layer further enhances cooling. Coupled with Intel XMP 2.0 compatibility, cool and stable D10 modules offer considerable overclocking headroom. They ship with a lifetime warranty, like all ADATA and XPG memory modules.
UK Pricing is as follows:
GAMMIX S10 PCIe SSD 512GB – £209.00
GAMMIX D10 DDR4 2400 8GB – £69.00
Xtreme Performance Gear (XPG) is an ADATA Technology brand offering high performance PC hardware. XPG products distinguish themselves by surpassing stringent ADATA A+ Testing Methodology to ensure the highest standards for superior product stability and performance. XPG provides gamers, enthusiasts, and overclockers an extraordinary journey best experienced at full tilt. The XPG line sports advanced technical attributes and its strength shines through with sleek and powerful designs that have earned prestigious accolades worldwide. These include Good Design Awards from Japan and Taiwan Excellence Gold Awards. ADATA XPG products are recognized by overclockers and world-renowned professional gaming teams who use them as essential hardware for achieving victory. For more information, please visit www.xpg.com
Press release issued by Western Digital:
WESTERN DIGITAL Launches new my passport™ ultra DRIVE to help consumers easily back up their digital lives
SAN JOSE, Calif., June 27, 2017 – Western Digital Corporation, (NASDAQ: WDC), a global data storage technology and solutions leader, today expanded its iconic line of WD® brand My Passport portable drives with the redesigned My Passport Ultra drive. In addition to a new metallic look, the drive offers intuitive WD Discovery™ software to help consumers easily back up photos, videos and important documents shared and created across multiple social networks, cloud services and devices. The My Passport Ultra drive is the ideal storage solution for consumers who want to consolidate and preserve all aspects of their digital lives.
Today’s consumers have multiple social media accounts, and according to Parks Associates research1, use an average of three public cloud services per household like Dropbox, Google Drive™ or Microsoft OneDrive, all of which increases their digital footprint. With so many ways to create, share and store content, there is a growing need for solutions that enable consumers to consolidate all of this crucial data. The My Passport Ultra drive with WD Discovery software makes it easier than ever to back up content from popular social media platforms like Facebook and Instagram*. With a few simple steps, users can download all of their content, including tagged photos and videos from Facebook, onto the drive. WD Discovery software is also an excellent way for users to keep a local copy of files they’ve stored on their favorite public cloud services.
“As the connected consumer has become more mobile, content is now scattered across multiple devices, cloud services and social media,” said Glenn Hower, Senior Analyst, Parks Associates. “The fundamental problem for consumers is that they may not remember what content is stored on what account. Device makers and service providers are positioned to provide a better way to integrate and improve the connected consumer experience.”
To ensure peace of mind that valuable digital memories and files are backed up quickly and easily, the My Passport Ultra drive also comes with easy-to-set WD Backup™ software, allowing users to schedule automatic backups directly from a computer to the drive. In addition, the My Passport Ultra drive features 256-bit AES Hardware Encryption with WD Security™ software built in to help keep private content secure. With a personalized password, users can activate hardware encryption and data protection.
“With so many amazing platforms at our fingertips to create and share photos, videos and important files, it’s critical that we enable consumers to bring together all of their precious content,” said Sven Rathjen, vice president of marketing, Client Solutions, Western Digital. “We’re focused on delivering brilliant storage solutions that combine the quality, performance and reliability consumers have come to expect from the WD brand, and now we’ve reimagined our portable storage portfolio with intuitive software, high capacity and a beautiful design that perfectly suits today’s digital lifestyle.”
The My Passport Ultra drive’s stylish design is an extension of the new My Passport industrial design that was launched in October 2016 and formed from its partnership with award-winning industrial design and branding firm, fuseproject and its lead designer Yves Behar. Designed with metallic and matte finishes, the My Passport Ultra drive is available in two color combinations, either black-gray or white-gold. The drive comfortably fits in the palm of a hand, pocket or purse, so people can confidently back up all of their favorite content wherever life takes them.
Pricing and Availability
The My Passport Ultra drive is protected by a three-year limited warranty and is available now from wd.com and at select retailers and distributors around the world. My Passport Ultra has a Manufacturer’s Suggested Retail Price (MSRPs) starting at $79.99/1TB/ £82.99 respectively**. You can see full UK pricing here.
Micron Technology Corporation, the global semiconductor memory products manufacturer, is to close its Lexar flash memory products business. Lexar was, alongside rival SanDisk, one of the leading brands supplying innovative high capacity and high performance memory cards and readers for photographers. Micron, which also runs Crucial Technology, acquired Lexar back in 2006,
These days, the supply of memory cards for professional cameras is a relatively niche business and for the rest of us it’s a price-sensitive commodity market for SD and microSD cards. Reading between the lines, Micron sees little potential for a premium memory card brand like Lexar.
There was a time when owning the latest Lexar Professional memory card was a badge of honour. Lexar used its ‘X’ performance factor to great marketing effect. Some of you might recall, say, 256MB (that’s megabytes, not gigabytes) 40X Lexar Platinum compact flash cards from over a decade ago. Today you can get Lexar 256GB 1000X SD cards and 3600X CFast cards. But not for much longer.
QNAP showcases new Thunderbolt NAS lineup, budget-friendly 10GbE-ready business NAS and more NAS solutions at the Photography Show 2017
QNAP® Systems, Inc. will be exhibiting at the Photography Show taking place at the NEC, Birmingham, UK, from March 18th to March 21st, 2017. Visitors heading to QNAP’s stand C51 will have the chance to get hands on with QNAP’s latest NAS solutions for all image creators, including the industry-leading Thunderbolt™ 3 NAS and many other models of the feature-rich NAS series.
Explore the Best NAS for photographers with QNAP
QNAP will present amateur and professional photographers a variety of QNAP NAS solutions designed to suit their needs in image production. With live demos, visitors will see how QNAP NAS can help optimise their workflows. The TVS-882T Thunderbolt™ 2 NAS is a perfect match for Mac users. The TVS-882T features up to 20Gb/s bandwidth to deliver high-speed file transfers and to boost the 4K video editing process, making it ideal for 4K image production workflow. For image creators with multiple needs in backup, the TVS-473, equipped with the powerful AMD R-Series APU, is the perfect NAS solution to build a private cloud. With the support of USB 3.1 10Gbps connectivity and 10GbE expandability, it satisfies users who demand higher bandwidth for fast backup and restore for an ever-growing amount of data. It provides various backup applications including volume and LUN snapshots, RTRR, Rsync and cloud storage backup. Additionally, QNAP will also introduce the TS-453A. Featuring advanced 8th-generation Intel® HD Graphics, it supports 4K hardware decoding and 4K (H.264) video transcoding, bringing a quality multimedia experience with its superior video playback ability.
Highlights of QNAP’s stand also include high-performance yet cost-effective NAS solutions
To meet diverse consumer needs for various media applications, a selection of QNAP’s SMB NAS models will also be displayed at the Photography Show. More from QNAP’s Thunderbolt NAS line will be exhibited, including the TVS-1282T, TVS-882ST2 and TVS-1282ST3. The TVS-1282ST3 Thunderbolt 3 NAS is the latest addition to QNAP’s Thunderbolt NAS lineup. Being the best companion for the latest MacBook Pro®, the pioneering TVS-1282T3 adopts the latest Thunderbolt™ 3 technology. Coupled with QNAP’s exclusive Thunderbolt to Ethernet (T2E) Converter technology, the NAS allows Thunderbolt-enabled computers to connect to 10GbE networks for wider application scenarios. Visitors will also see the highly-acclaimed, cost-effective 10GbE-enabled business NAS, TS-431X and TS-1635. The quad-core 16-bay TS-1635 provides huge storage potential, ideal for media professionals that create vast amounts of high-resolution media files from daily work routines.
Kingston Technology has rrefreshed its range of UHS-1 U3 MicroSD Gold-series memory cards.