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Modernised Leica M10 launched

M is for Milestone.

Leica M10

Introducing the Leica M10: slimmest ever digital M delivers enhanced performance, intuitive handling and direct control

18 January 2017

Leica Camera has today announced the M10: the latest milestone in the Leica M rangefinder portfolio. This iconic camera system has once again set new standards with a perfect balance of long- established tradition and technical innovation, while embodying the true essence of photography like no other camera.

Although its features have been adapted to meet the precise needs of contemporary photographers, the essential principles of the renowned M-System have been meticulously retained. Every single component and technical detail is focused uncompromisingly on photography. With its compact dimensions, improved performance and intuitive handling, the Leica M10 has established a new landmark in the ongoing history of the legendary Leica M.

The form factor: analogue dimensions enter the digital age

Many photographers working with analogue Leica M cameras have expressed their interest in a digital M with the same ergonomic features and size that fits perfectly in the hands. With the Leica M10, this wish has become a reality, with a top plate depth of just 33.75mm – four millimetres less than its closest relative, the Leica M (Typ 240). The Leica M10 is now the slimmest digital M of all time.

The rangefinder: a precise window on the world

The rangefinder has always played a significant role in the heritage of the Leica M-System. Several key aspects of this legendary focusing technology have been further optimised in the Leica M10. To improve the view of the subject being captured, the field of view has been enlarged by 30 per cent and the magnification factor has been increased to 0.73. For eye-relief, the optimum distance of the eye from the viewfinder eyepiece has also been lengthened considerably. Thanks to a 50 per cent increase in this distance, the viewfinder is much more comfortable to use, particularly for photographers who wear glasses.

The sensor: the digital canvas

The key component of the Leica M10 is the 24 MP, full-frame CMOS sensor developed specifically for this camera, offering significant improvements in all image performance parameters: impressive dynamic range, excellent contrast rendition, exceptional sharpness and fine detail resolution. Its unique pixel and micro-lens architecture enables a particularly large aperture, ensuring rays of light hitting the sensor even from the most oblique angles are precisely captured by its photodiodes – this has been further improved compared to its predecessor. The glass cover plate of the sensor acts as an infrared cut-off filter, therefore avoiding undesirable refraction of incoming light with additional layers of glass. The omission of a low-pass filter also ensures the Leica M10 delivers maximum sharpness, leading to significantly enhanced imaging results, especially in the case of wide-angle and very fast lenses.

Thanks to the new design of the Leica M10 sensor, the ISO sensitivity range has been expanded, allowing exposures at values between ISO 100 and 50,000, with considerably improved noise characteristics at higher ISO settings. The Leica M10 opens up entirely new genres of photography and delivers exceptional imaging performance even in challenging lighting conditions.

Image processing electronics: the next quality level

The latest-generation Maestro II image processor incorporated in the Leica M10 represents state-of- the-art, advanced processor technology. Combined with the new 24 MP sensor, it ensures that all exposures are captured with exceptionally brilliant image quality. Thanks to its 2GB buffer memory and continuous shooting at up to five frames per second at full resolution, photographers will never again miss the decisive moment. The Leica M10 is the fastest M-Camera ever made.

Furthermore, the processor allows the loupe function to be freely positioned for even better sharpness assessment. This new function can be used both on the camera’s monitor screen, and in conjunction with the Visoflex electronic viewfinder (EVF) with 2.4 MP resolution. The viewfinder features a swivel function, enabling shooting from unusual angles, and an integrated GPS module for the geotagging of image files.

Intuitive handling – focused on the essentials

Since the beginning, Leica M-Cameras have always focused on the essentials of photography. This principle has been conscientiously pursued in the Leica M10, setting new standards in intuitive handling and rapid access to the most relevant settings: for example, the controls on the back are limited to a single joystick control and just three buttons for Play, Live View and Menu. Particular settings can be selected according to personal preferences and photographic needs via a freely- configurable Favourites Menu.

One of the most distinctive features of the Leica M10 is the ISO setting dial on the top plate. For the first time in a digital Leica M, all essential shooting parameters such as focusing, aperture, shutter speed and ISO value can be selected manually without using the menu – or even switching on the camera – ensuring even more direct control and greater discretion when shooting.

WLAN module for wireless transfer and sharing

The Leica M10 is the first M-Camera with integrated WLAN connectivity. This enables the fast, wireless transfer of pictures to Apple mobile devices, where they can be edited, posted and shared on social networks, for example. The Leica M-App also allows the direct transfer of RAW data in DNG format to mobile devices for further processing with suitable apps from iOS Version 10.2. The Leica M10 can also be remotely controlled by WLAN from a smartphone or tablet, making it easy to capture pictures from unusual angles or avoid camera shake when shooting with longer shutter speeds.

Leica M10: A further step towards perfection

Oliver Kaltner, CEO Leica Camera AG, explains, “The Leica M is the heart, the backbone and the soul of Leica Camera. The Leica M10 unites state-of-the-art technology and exceptional optical performance with a conscious focus on the traditional advantages of the unique Leica M rangefinder system. In this, the innovative camera and its concentration on the functions essential to photography set new standards, while its exceptionally lean handling concept takes us a further step towards absolute perfection. Made in Germany and made by Leica – the Leica M10 stands as an outstanding brand statement for the finest arts of engineering, highest quality and craftsmanship.”

Dr. Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG, emphasised, “The new M, the M10! Not a camera for everyone – but increasingly a camera for people who love a system that is built for the future while maintaining consistent compatibility with its past. The rangefinder system lets me frame and compose my pictures. The rangefinder system lets me tread in the footsteps of the world’s greatest photographers. The rangefinder system lets me create photographs with my own visual style. The new M10 and the wealth of present and past Leica M-Lenses – products that awaken and fulfil the desires of every photographer.”

Pricing and availability

The Leica M10 is scheduled to be available from 19 January 2017, at a suggested retail price of

£5,600 including VAT.

About Leica Camera AG

Leica Camera AG is an international manufacturer of premium cameras and sport optics products. The company is headquartered in Wetzlar, Germany, with a second production site in Vila Nova de Famalicão, Portugal. Leica Camera AG operates branch offices in the UK, France, Japan, Singapore, Switzerland, South Korea, Italy, Australia and the USA. New and innovative products have been the driving force behind the company’s positive development in recent years.

 

CES Panasonic Lumix GH5 official launch

Press release issued by Panasonic UK:

Panasonic announces LUMIX GH5 CSC camera featuring the World’s First 4K 60p/50p[1] and 4K 30p 4:2:2 10- bit[2] Video Recording Function

Panasonic Lumix GH5

Panasonic once again pushes photographic and cinematographic boundaries with the LUMIX GH5

Panasonic has today announced the LUMIX GH5, the latest flagship model of LUMIX G CSC cameras based on the Micro Four Thirds system standard. The new camera delivers a high-end, hybrid performance to photo enthusiasts and professional videographers looking to capture moments in 4K 60p / 50p video and 6K PHOTO.

Defying all the general concepts of what a mirrorless camera can do, the LUMIX GH Series has reached a number of milestones with this introduction. Packing a host of innovative advancements in picture quality, response and performance into an unimaginably small-sized body, the new LUMIX GH5 opens the door to a new stage of photographic and cinematographic culture.

Panasonic Lumix GH5

Unprecedented Picture Quality in the History of LUMIX Cameras

The LUMIX GH5 is able to realise high-quality images with real-to-life detail through excellent resolution, image rendering and colour reproduction. Its new Digital LIVE MOS Sensor increases the pixel count by 25% compared to the GH4, from 16.05 to 20.3 megapixels, while also removing the low-pass filter.

The camera also comes with a new image processor Venus Engine, which achieves improvement especially in Natural Texture Expression. The engine’s Multi-pixel Luminance Generation renders clear, sharp images by referring to a 9x larger area of pixel information during the de-mosaic process for precise detail reproduction. With Intelligent Detail Processing, the characteristic of every single pixel is analysed to detect whether the pixel is located at a flat, detail or edge part of the picture. Optimum processing according to the characteristic of each pixel is then applied. This results in high-precision yet natural images with stunning detail suppressing false colours at its edges.

Also, Three Dimensional Colour Control detects not only hue and saturation, but also brightness, and applies optimum control according to the value of each factor.

This achieves rich colour reproduction from dark to bright parts of the image. The conventional Multi Process NR (Noise Reduction) is upgraded to High Precision Multi Process NR. It boasts 4x the noise identification accuracy compared to the previous engine and preserves details even after the noise reduction process. As a result, photos can be clearly shot even at high sensitivity ISO values of up to 25600.

The LUMIX GH5 also incorporates the 5-axis Dual I.S. (Image Stabilizer) 2[3], which suppresses blurring in more powerful and advanced ways for both photo and video recording, including 4K video. Combining an O.I.S. (Optical Image Stabilizer, 2-axis) and B.I.S. (Body Image Stabilizer, 5-axis), it compensates for larger movements which were conventionally uncontrollable. The LUMIX GH5’s high-precision gyro sensor controls both the O.I.S. and B.I.S. compensation by studying the focal length and shooting conditions, making it possible to use a max. 5-stop slower shutter speed[4]. This is highly beneficial not only for wide-angle and telephoto shots, but also in adverse situations, such as at night-time or when shooting with one hand.

Panasonic Lumix GH5

The world’s first CSC camera that meets professional quality standards

The LUMIX GH Series created an epoch-making industry sensation by achieving outstanding video recording performance with advanced features that meet the needs of professional quality levels and standards.

With the LUMIX GH5, the signal readout speed has been accelerated by max 1.7x in the new Digital LIVE MOS Sensor, and the new Venus Engine processes signals at max 1.3x higher speed. This synergy realises 4K 60p / 50p ultra high-definition, smooth, video recording for the first time in a compact system camera. It is also capable of internal 4:2:2 / 10-bit video recording, which is the colour subsampling commonly used for film production, for even more faithful colour reproduction[5].

The high-sensitivity MOS Sensor and Venus Engine effectively suppress rolling shutter distortion and realise high-speed readout of full digital signals. This ensures an outstandingly high image quality for every single frame.

In addition, the focal length in video recording is kept the same as that in photo shooting (no cropping).

Users can freely choose between MOV, MP4, AVCHD Progressive and AVCHD formats at a variety of frame rates, and there is no recording time limit for both FHD and 4K video. Professional users working globally can set the system frequency to 59.94Hz, 50.00Hz or 24.00Hz.

While ‘Cinelike D’ and ‘Cinelike V’, which have similar gamma setting characteristics for film production, are available in Photo Style for video recording, the LUMIX GH5 also provides ‘Like 709’ for compatibility with HDTV. A paid software upgrade to support V-LogL video recording is also available.

In response to requests from professional users, the LUMIX GH5 comes with a Waveform Monitor and Vector Scope. It also embeds SMPTE-compliant Time Code either in Rec Run or Free Run count-up methods, which makes it easy to synchronise multiple video footage or sound sources in the post production workflow. Luminance levels can be selected between 64-1023 / 64-940 / 0-1023 (10-bit). Synchro Scan mode suppresses flicker and Colour Bars (SMPTE / EBU / ARIB Standard) are also available.

New AF system with advanced DFD Technology never misses a once-in-a-lifetime moment

The LUMIX GH5 comes with a newly improved Depth from Defocus[6]  and Contrast AF technology, which not only calculates the distance to the subject by evaluating two images with different sharpness levels, but also analyses the form, size and even motion of the subject comprehensively. Thanks to the new Venus Engine, the time for measuring the distance to the subject is 6x faster, while factorising the distance into in-plane or in-depth is 2x faster.

The speed of sensor drive during auto focusing in photo shooting mode has been increased to 480 fps, which is 2x faster than that of the GH4. Consequently, the LUMIX GH5 realises ultra-high-speed AF of approximately 0.05 sec[7] and 12 (AFS) / 9 (AFC) fps high-speed burst shooting using a mechanical shutter in full resolution. By analysing every single frame precisely, it achieves a maximum 200% higher precision frame detection with minimum motion detection error for higher tracking tolerance against moving subjects.

For even more precise focusing, the number of focus areas has been increased from 49 to 225. Users can create a group of focus areas depending on the composition and can control it easily with a new joystick located on the thumb position, without taking your eyes off the subject. This is possible even when using the LVF or releasing the finger off the shutter button.

If focus is not exactly as the user intended when the shutter is pressed, the LUMIX GH5’s Post Focus function[8] enables users to select the specific focus point even after shooting – particularly helpful in situations like macro shooting where severe focusing is required. In addition, the camera also features a Focus Stacking function. As taking a single macro photo with specific areas in focus can sometimes be difficult, Focus Stacking enables users to take multiple images of the same frame with different focus points. You can then combine them into one image with the defocus as you like.

The LUMIX GH5’s new 6K PHOTO[9] function makes it possible to capture unmissable moments at 30 fps by extracting the frame with the best timing out of the 6K burst file (in 3:2 or 4:3 aspect) to save as an approximately 18-megapixel equivalent high resolution photo. 4K PHOTO has also been upgraded enabling 60 fps high speed capture in approximately 8-megapixel equivalent resolution. In 6K/4K PHOTO, three exclusive modes are available to choose from depending on the situation; 6K/4K Burst, 6K/4K Burst (Start/Stop) and 6K/4K Pre-burst.

By compensating the signal information between the frames, the Venus Engine makes it possible to apply Post Recording Refinement over the pictures to correct distortion and reduce noise when playing back or cutting images out of the 6K/4K burst file. As a result, the picture quality of 6K/4K PHOTO shot at high shutter speed in high sensitivity or those shot in panning are dramatically improved.

High mobility in rugged design for heavy field use

To be tough enough to withstand even heavy field use, the LUMIX GH5’s main structure is composed of a magnesium alloy, full die cast front/rear frame. Secure construction and the sealing of every joint, dial, and button makes the camera not only splash/dust-proof, but also freeze-proof down to -10 degrees Celsius.

The LUMIX GH5 is equipped with a double SD Memory Card slot compatible with high-speed, high capacity UHS-II for the first time in the LUMIX digital cameras. Users can flexibly choose the recording method either in Relay Rec, Backup Rec or Allocation Rec.

The LUMIX GH5 has a large LVF (Live View Finder) with a stunningly high magnification ratio of approximately 1.52x / 0.76x (35mm camera equivalent). The high-precision, high-speed OLED display features 3,680K-dot high resolution and 100% field of view. Adopting a static-type touch control system, the 3.2-inch free-angle rear screen in 3:2 aspect with 1,620K-dot high resolution achieves approximately 100% field of view.

Finally, the shutter unit is durable for approximately 200,000 releases.

Expandability, optional accessories, other features

  • The LUMIX GH5 integrates Bluetooth 4.2 and Wi-Fi® 5GHz (IEEE 802.11ac) connectivity to offer a more flexible shooting experience and instant image sharing with easy operation.
  • The LUMIX GH5 is compatible with the new Battery Grip DMW-BGGH5. By using two batteries, one in the camera and the other in the grip, the DMW-BGGH5 extends the battery life for longer time shooting.
  • The optionally available microphone adaptor DMW-XLR1 is a plug-in type adaptor for XLR microphone to record high quality stereo sound.
  • To save power, the camera automatically enters sleep mode after detecting the eye is off the LVF sensor. Various shutter systems are available with the LUMIX GH5: A mechanical shutter with maximum 1/8000 sec, an electronic-first curtain shutter with maximum 1/2000 sec which can be used with flash while suppressing the shutter shock, and an electronic shutter without shutter shock with maximum 1/6000 sec. Firmware updates will add: Full HD 4:2:2 10bit video recording capability (scheduled for April 2017); 400Mbps 4:2:2 10bit All-Intra video recording in 4K 30p/25p/24p; Full HD, high resolution video recording in Anamorphic mode; Hybrid Log Gamma in Photo Style mode which enables popular 4K HDR video recording and USB tethering (all scheduled for second half of 2017).

# END #

The Lumix DC-GH5 will be available from March 2017 and will RRP at;

£1699 Body only

£1899 Body & 12-60mm Lens (M Kit)

£2199 Body & Leica 12-60mm Lens (L Kit)

To keep up to date with the latest news, follow @LumixUK on Twitter, Facebook and Instagram.

[1] As a CSC camera as of 4 January, 2017

[2] As an interchangeable lens system camera as of 4 January, 2017

[3] 5-axis Dual I.S. 2 can be used with the H-FS12060 and H-FS14140 (requires firmware update) lenses as of January 4, 2017. The firmware for the use of 5-Axis Dual I.S. 2 with H-RS100400 will be released in February 2017. The newly introduced lenses H-ES12060, H-HSA12035, H-HSA35100, H-FSA45200 and H-FSA100300 are all compatible with 5-axis Dual I.S. 2.

[4] Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=50-140mm (35mm film camera equivalent f=100-280mm), when H-FS14140 is used.

[5] 4:2:0 8-bit in 4K60p/50p recording on SD Memory Card

[6] Contrast AF with DFD Technology works only with Panasonic Micro Four Thirds lenses.

[7] In AFS, at wide-end with H-ES12060 (CIPA).

[8] The Post Focus function needs to be activated manually in the camera menu.

[9] 6K PHOTO’ is a high speed burst shooting function that cuts a still image out of a 4:3 or 3:2 video footage with approx.18-megapixel (approx. 6000 x 3000 effective pixel count) that the 6K image manages.

Relonch announces $99 a month camera

California start-up gambles on $99 a month camera as a service offering

Not since the Pentak K-01, almost five years ago, have I seen anything quite as bizarre as the Relonch 291 camera; a $99 a month camera. But in this day and age being bizarre is not necessarily an indicator of guaranteed failure. As we know only too well from this year, it’s been difficult to predict winners, no matter how bizarre. However, the Pentax K-01 was both bizarre and a failure.

But back to the camera, or should that be the service? If you go for the Relonch 291 you will be, in one way, getting the camera for free. Instead you will be paying $99 per month for the service that the camera is entirely dependent on. That service is called Pictured Technology. It receives all your photos via an LTE (4G) mobile data connection. It then automatically massages them into shape digitally. In theory, you get an online portfolio of perfect photos without going anywhere near image processing software. To manage your account and view your photos you will use a Relonch app.

Pictured Technology image processing is, we’re told, clever enough to convert camera images like that on the left into results like that on the right

Simplicity is the name of the game here. The camera, appears to be a re-purposed Samsung Galaxy NX disguised in a stitched leather jacket. It has only one button; the shutter release, apart from the power switch. There is no rear screen (one of the more striking features of the Galaxy NX which had a massive 4.8 inch LCD). Thankfully, there is an electronic viewfinder and, if our hunch is correct, like the Samsung Galaxy NX, it will be an SVGA 800×600 pixel affair, which isn’t really cutting edge any more. The Galaxy NX also sported a 20 megapixel APS-C CMOS sensor which is, presumably, shared with the Relonch 291.

A noticeable aspect of the launch news is the dearth of technical information about the hardware. It may be that Relonch aren’t keen to dwell on a set of specifications that betrays the camera’s three year old bones. That word, ‘bones’, is pretty apt, too, since the Galaxy NX was a commercial failure. Samsung, itself, killed off its camera division two years later. It doesn’t look like you can change lenses, which you could with the NX. In fact without any obvious controls it also appears that the Relonch 291 doesn’t even have a zoom lens.

Clearly, Relonch are gambling on the 291 becoming a must-have style accessory, a high-tech-low-tech fashion icon. The target audience has been identified as those who would like good photos but not have to think about the technical side of making them good. What we have here is a camera that should deliver much better quality photos than a smartphone, with even more simplicity. In many ways it will work like a smartphone camera, sending images to the cloud but your $99 a month pays for the premium photo processing service that Pictured Technology is being portrayed as being. Whether or not the extreme simplicity of the camera itself will be a hindrance or not remains to be seen. But Relonch have really taken ‘point-and-shoot” to its extreme.

Tell us what you think of the Relonch 291 and if it could tempt you to sign up for $99 a month.

 

Press release issued by Relonch:

Relonch Camera-as-a-Service Lets Members Have Remarkable Photos

World’s first camera-as-a-service model aims to deliver an experience that will make you reconsider how you capture everyday moments

PALO ALTO, CALIF., December 13, 2016 — Today, Relonch unveiled its camera-as-a-service at the company’s showroom located in the heart of Silicon Valley on downtown Palo Alto’s main drag. With the press of a single button, Relonch 291 takes photos that automatically upload to Relonch’s server over LTE for processing and distribution. This simple sequence solves for what Relonch refers to as the “chain of pain” associated with producing professional-looking images. You won’t need to fuss with confusing camera settings, tedious file downloads, manual image sorting and laborious photo editing.

“There’s nothing valuable about owning a camera that collects dust on the shelf or that you don’t know how to use” said Relonch co-founder Yuri Motin. “Our aim is to eliminate the countless complications associated with photography so we chose to create the camera as a service model rather than just hardware or software. Our service gives members the ability to solely focus on the experience, on the moment itself.”

Do you want to try it? Sign up for a three-day test drive by visiting the showroom. If you’re already a believer, register online to become a member. The service will be available globally in 2018 and includes:

  • a camera that is preset to take great photos;
  • an algorithm-based approach to developing photos called Pictured Technology; and
  • a mobile application for receiving and storing your Relonch images.

CEO and co-founder of Relonch Sergey Korzhenevich explains, “Even high-end cameras tend to disappoint most people because pictures rarely capture what they actually saw. Relonch members could be camera savvy but don’t need to be because our preset camera and Pictured Technology takes care of everything.”

Pictured Technology is the Relonch approach to photo processing. Every object within a frame is processed independently based on the company’s professionally edited photo stacks and algorithms. Members will see a great difference between Relonch photos and ones where you apply a single filter to the entire photo. Given that lighting conditions are factored into the algorithms, photos actually look like what you pictured.

“The nuances associated with capturing outstanding photos make it hard for average photo enthusiasts to find true satisfaction. We know that will change if they switch to our camera-as-a-service model,” added co-founder Nikolay Babich. “All you need to do is believe that you can take remarkable photos of your everyday life and find value in the simplicity of our process—one-click, automatic upload, and next-day delivery of photos.”

The Relonch mobile application is where you’ll receive your processed photos. You’ll no longer need to sift through thousands of raw image files to find the best ones. Relonch will select and process your photos for you. Each morning, Relonch will directly deliver your best photos to the Relonch app. In addition, members will be able to select their favorite photo of the day to create a personal collection of your best 365 images, highlighting your life’s best moments over the course of the year.

About Relonch

Founded in New York City, Relonch, Inc. is reinventing the photography experience with the world’s first camera-as-a-service. Relonch has reduced the complexity of professional photography to a single shutter button. See more on Instagram, Twitter, Facebook or in person at the company’s showroom.

Here is a gallery of Relonch product images as well as lifestyle and service example images.

Image post processing; see how an image is developed

Revealed! Image post processing: The development of a photograph from the camera through the post-processing to the final result, stage by stage

If you have ever wondered how an image that caught your eye started out, how the photographer made it the striking image you see through image post processing; this article aims to give you some insight. Do you have some great images you’d like to share with our readers with in the same way? Let us know!

 

The before and after view above demonstrates my thought when I had finished knocking this image into shape; it was so different to how it started out from the in-camera image I had snapped. It was very simple to do, talk a matter of minutes and didn’t even involve any cropping of the scene. I thought it would be fun to reveal what I did to obtain the effects I achieved. To find out what I did, stage by stage, click on the gallery thumbnails below:

 

A top tip for this kind of project is – experiment! Try the effects sliders, in both directions, though make a not of where the starting point was just in case. Don’t be afraid to wind back some of the effects later on if, combined with other applied later, they become to severe.

If you have a good example of a dramatic transformation from dull unprocessed camera image to eye-opening masterpiece, let us know and we’ll feature it in an article just like this.

CAA drone safety targeted by DroneSafe.uk

Press release issued by the Civil Aviation Authority:

Drone

• Research shows support for enhanced drone safety education
• CAA launches new DroneSafe.uk website in partnership with UK air traffic control body NATS and revised Dronecode
• Research shows drones expected to be a top Christmas present – read the Dronecode to be safe
• 91% of the public agreed that adherence to rules and guidelines important

With one month to go to Christmas the Civil Aviation Authority (CAA) has today issued a revised Dronecode to help millions getting a drone this year to fly safely and responsibly. The Dronecode, a simple set of rules and guidelines established in legislation which outline how to fly drones safely and within the law in the UK, is hosted on a new dedicated Dronesafe.uk website. All backed by wide range of leading aviation players, drone retailers and manufacturers and the Department for Transport.

The launch of the new Dronecode, follows an industry-first report into user behaviour, attitudes towards, and responsible use of drones; findings led to the new website and the revised and updated Dronecode.

Key findings of the report are:
• The public agree that drones can be used for ‘worthy’ causes:
o 61% state that drones would be useful for traffic monitoring and power line inspection
o 58% agree that drones would be useful for agriculture
o 56% state that drones would be useful for emergency health services
o 40% say that drones would be useful for donor organ transport
• 62% of drone owners state that ‘fun’ is the main reason for having a drone
• 69% of owners thought retailers were responsible for drone safety education at point of sale. 36% were made aware of the Dronecode when buying a drone

To demonstrate the need for a unified approach, the research, which was carried out in collaboration with strategic insight agency Opinium, identified that 91% of the public agreed that adherence to the Dronecode is important. 39% of drone users had so far heard of it since its launch in 2015.

Drone owners and those looking to purchase one should familiarise themselves with the CAA’s revised Dronecode, a simple set of rules around safe and responsible use:
• Don’t fly near airports or airfields
• Remember to stay below 400ft (120m) and at least 150ft (50m) away from buildings and people
• Observe your drone at all times
• Never fly near aircraft
• Enjoy responsibly

Adherence to the Dronecode will address initial public concern identified in the research and help the wider industries that can harness the power of drones for good to grow. These are certainly front of mind with high expectations among the public for agriculture, medical and healthcare use.

Drone

Tim Johnson, Policy Director at the CAA said, “Consumer research on this scale into drone use has never been done before and there was a real need from the aviation and drone industries to find out more about this growing sector. The research shows that the public have understandable concerns about reported drone misuse to date, and demonstrate clearly why the current education programme is underway, backed by legal action when appropriate.

“Drones have significant potential and the new Dronecode, which forms the basis of establishing a responsible attitude toward drone flight amongst consumers, will help to protect the safety of the wider aviation industry. It will also help those expected to use drones to improve current operations, from farming to traffic, from healthcare to logistics. Ultimately, people must use their drones safely, and responsibly.”

The new Dronecode and the consumer research is available to download at www.dronesafe.uk, a new website created by the CAA and air traffic control body NATS, and supported by a range of key players in the drone and aviation industries and the Department for Transport.

Andrew Sage, at the air traffic control provider NATS, said: “Drones are an incredible, inspiring technology but it’s vital that people are using them safely. With the number of reported drone incidents on the rise, it’s important that people understand their legal obligations and fly safe, having fun whilst ensuring other users of the UK’s airspace aren’t put at risk. We hope that dronesafe.uk will help to achieve this.”

Oliver Meakin, CEO at Maplin added, “During the lead up to Christmas, a key time for drone purchases, we are working with the CAA and NATS to make sure that all of our drone buying customers are made aware of the new Dronecode and Drone Safe website, along with the importance of using their drone safely.”

The launch of the new Dronecode, report and Drone Safe website forms part of a wider initiative looking at establishing a safe and responsible attitude toward drone flight and usage to protect the safety of the wider aviation industry and the wider sector opportunities.

Drone

This initiative saw the launch of 400ft Britain last month, a drone photography and videography competition that aims to creatively bring the Dronecode to life, held in partnership with VisitEngland and offering drone-flying holidays from Phantom Flight School to the winning entries.

The new Dronecode is for consumer drone use and those using a drone commercially must be licensed and undergo an approved course. Drone users must also remember that if they don’t follow the simple rules they could be prosecuted and go to prison.

ENDS